About Us
NorthPoint Pets & Co. provides pet parents and pets with premium food, and unbiased and honest information regarding the care, feeding, and behavioral drivers of dogs and cats. Understanding your pet’s basic needs helps keep them happy, healthy, and safe. We collaborate with pet owners to put your pet on a personalized path to better nutrition and wellness.
Our cardinal values.
Nutrition matters.
We take a individualized, evidence-based and personalized approach to pet health and longevity. Check out our recommended products.
Embrace change.
Pets, products and animal health are complex and constantly change. We never sit still and change with them. Learn from the experts on our podcast and blog.
Share knowledge.
We value expertise and experience to empower thoughtful decision-making and always tell the truth. Let us know how we can help?
We work harder.
We believe in the never-ending, relentless hunt for what’s best for your pet. See what our customers really think about NorthPoint.
Our kicka** team of experts bring years of experience and education, as well as personality, perspective, and passion to everything we do. We listen. We learn. We understand your pet. And then we provide you with the products and particulars you need to be the best pet parent possible.
“The pet food industry has long believed 'what the consumer doesn’t know won’t hurt them.' We don’t believe that’s true, and we’ve made it our mission to blow the lid off false half-truths.”
Nicole Cammack – Founder
Latest From our Blog
I was feeding Performatrin: Now what do I do?Large chain stores and online retailers such as Pet Valu, Chewy, Pet Smart, Costco and Petco have their own ‘in-house’ brands of dog food to help build customer loyalty. In reality all these ‘house brands’ are essentially a mimic on top selling pet foods under their private label or “house brand”. Their product is a literal copycat of top-selling foods in the marketplace and does not provide anything more superior to what is available to your local pet store. Sales associates are trained to direct consumers to their house brand because they make more money by selling you their brand. Read More
