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    • The Big Miss: Is No-Hide® Actually Rawhide?

      A ‘consumer advocate’ recently stirred up drama from July 2017 re-circulating an article (figure 1) claiming that Earth Animal No-Hide® treats were rawhide, again. This was on the heels of the announcement of a class-action lawsuit (figure 2) against Earth Animal Ventures (EAV) questioning the ingredients and sourcing of No-Hide® products. I didn’t think I would have to address this issue

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    • Nutrition Exposed: Is Your Food Adequate?

      You’ve likely been told to focus on the top 5 ingredients and the percentage of protein or fat when it comes to picking out food for your pet. While these may appear to be important, they aren’t the ideal way to pick out food. None of these factors consider what happens to ingredients when they are processed and enter a dog or cat’s body. Believe…

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    • Facts, fear, sales, CBD & COVID-19
      I could probably go on forever questioning why the media (and even some “reputable” associations) continue to share non-peer reviewed, non-verified information, but I won’t. We know a great headline catches clicks and shares. This is a great example of how bad science is used to propagate either a false sense of security, fear – and sell a product. I’m also not “anti” CBD, but that isn't the point. There are several applications where it is useful for pets and people, but in this instance there simply an overabundance of bad information swirling around CBD preventing and/or treating COVID-19.Read More
    • How to determine food & supplement quality

      Transparency, or Lack Thereof Transparency has become a feel-good word for those who don’t know any better. However, for those that do, it’s become a cringe-worthy tagline that is an Achilles heel. In some ways, by leaning into companies who claim to be transparent, without holding them accountable to transparency one could argue that consumers and retailers are their own worst enemy. The fact of the matter is that many products within the pet industry, including…

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    • Journal of Animal Science Article Full Summary, Volume 98, Issue 6, June 2020

      In June of 2018, Lisa Freeman, a board-certified veterinary nutritionist from Tufts University published a blog titled “A broken heart: Risk of heart disease in boutique or grain-free diets and exotic ingredients.” This blog warned pet owners and veterinarians that ‘BEG’ (boutique, exotic, grain free) diets were causing heart disease in dogs. This left professionals and the public scrambling for more information, which was further fueled by media frenzy. As a result, the FDA launched…

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  • About NorthPoint Pets

  • At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer.
    Four Paws at a time.

  • Shop NOBL Food Bars

    Pets before Profits, Formulated with no nonsense and no bull.

  • Sign Up for Updates

    Want regular updates on our research, pet tips, and deals on all the best brands you can’t find at the big box stores?

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  • About NorthPoint Pets

  • At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer.
    Four Paws at a time.

  • Shop NOBL Food Bars

    Pets before Profits, Formulated with no nonsense and no bull.

  • Sign Up for Updates

    Want regular updates on our research, pet tips, and deals on all the best brands you can’t find at the big box stores?

    Sign up for our newsletter!


  • Where to find us

    Chapel

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