Recently WSAVA updated their nutritional recommendations to guidelines. This change will influence the way veterinarians, pet owners and consumers evaluate and choose pet foods, and encourages these parties to ask several questions in regard to nutrition validation, food safety and the credentials/experience of those who formulate. As a result, NPP is making significant changes to the way we evaluate current products and make decisions bringing in line extensions and new products.
CHESHIRE, SEPTEMBER 15, 2021– NorthPoint Pets & Company announced today that the company was named the 2021 Storefront Retailer of the Year by the 3rd Annual Independent Pet Innovation Awards. NorthPoint Pets was selected from a field of over 1,250 nominees, including other top companies and innovations from across the pet care industry.
If you’re just catching up Midwestern Pet foods (manufacturer of Earthborn, ProPac, SportMix, CanineX, Venture, Unrefined and Wholesomes) rounded out 2020 with an expansive ‘voluntary’ recall secondary to aflatoxin contamination among a variety of their products. As 2021 began the ‘voluntary’ recall became larger – however, as retailers and consumers we were assured that this incident was isolated to one of their four US plants. If you are wondering why I put ‘voluntary’ in quotes, it’s because voluntary recalls are