The word holistic started gaining popularity in the late 1960’s and has been increasing in popularity ever since. The word has many different meanings to many different people. For most, the word brings about thoughts of wholesome, healthy, natural, fresh, etc. As consumers, we’re conditioned to think holistic represents at least some level of quality, purity, or healthfulness of a pet food product bearing the term. It gives us a sense of confidence and trust in the product. But what is special about pet food packaging that proudly claims the product is holistic? Are there any guarantees?
Since 2018, Canine dilated cardiomyopathy (DCM) has been a hot topic in the pet food industry, the veterinary community, the press and among pet owners. Although some veterinarians hypothesized there may be a potential association, there has never been a proven direct link (i.e., cause and effect) to grain-free foods (both over the counter or therapeutic) causing DCM in dogs including the FDA investigation.